Filed under: Best Practices
(I know, this isn’t about mobile, but it illustrates a valuable lesson.)
Check this wonderful bit about the new West Virginia Tourism campaign: (more…)
The other night I was sort of explaining the business to a friend whose knowledge and perceptions about the mobility market were probably pretty common. Like a lot of people I’ve talked to, she sort of looked suspiciously at my suggestion that any effective marketing, advocacy or content play was going to need to be based in SMS.
But what about Blackberries and all the phones that stream higher-order content, she wondered. She was under the fairly common misperception that penetration of these technologies is a lot greater than it actually is. For example, what do you think the penetration of WAP-addressable handsets is? You probably guessed high – despite all those cool commercials featuring all those cool features, market penetration of WAP-enabled phones is only around 60%. (more…)
Filed under: Branding & Brand Mobilization
Not too long ago, ad:tech 2006 was held in Chicago. The organization, which also holds events in New York, San Francisco, London, Shanghai and Sydney, bills itself like this: (more…)
Filed under: RazzberrySync News
You may have noticed – mobile phone use is exploding. Forward-looking companies and agencies have realized that consumers are on the move, and successful entertaining and marketing efforts have to move with them.
