Filed under: Apple, mobile, telecom policy, telecommunications, Verizon, wireless
Great analysis by Martin Bosworth over at Scholars & Rogues – what’s good, what may not be so good, and what to look out for.
Filed under: advertising, branding, business, Doubleclick, innovation, Internet, marcom, marketing, mobile, mobility, online marketing
I was reviewing the Doubleclick Touchpoints IV report earlier today, and while I still need to dive a little deeper, there are a couple things I wanted to comment on.
1. The study’s top finding – “consumers acknowledge that online video shows great potential for advertising” – points to the exploding importance of social media. This shouldn’t come as a surprise, but maybe it does. Sometimes I slip into assuming that everybody tracks “the next” like I do, but the truth is that the pace of advance these days is so rapid that it’s hard to keep up even if keeping up is your main job.
2. The study suggests one potentially dramatic finding that the authors either ignored or failed to recognize. I’m going to ask you to study a couple charts from the report and see if you notice something: (more…)
Filed under: Uncategorized
I’m going to try and do this without looking like a vulture – I hate those who profiteer off the misfortunes of others and don’t want to be guilty of that crime myself – so let me begin with full disclosure. I’m a principal in a mobility consulting firm that offers the kinds of services I’m going to describe below. This makes me an informed observer, but it also makes me someone who might benefit financially from what I’m proposing. Take this for what it’s worth.
First, when things began unfolding in Blacksburg yesterday morning, the university notified its students via e-mail. There are a lot of problems with the response, starting with this: college students don’t use e-mail, at least not any more than they have to. (more…)
Filed under: Best Practices
(I know, this isn’t about mobile, but it illustrates a valuable lesson.)
Check this wonderful bit about the new West Virginia Tourism campaign: (more…)
The other night I was sort of explaining the business to a friend whose knowledge and perceptions about the mobility market were probably pretty common. Like a lot of people I’ve talked to, she sort of looked suspiciously at my suggestion that any effective marketing, advocacy or content play was going to need to be based in SMS.
But what about Blackberries and all the phones that stream higher-order content, she wondered. She was under the fairly common misperception that penetration of these technologies is a lot greater than it actually is. For example, what do you think the penetration of WAP-addressable handsets is? You probably guessed high – despite all those cool commercials featuring all those cool features, market penetration of WAP-enabled phones is only around 60%. (more…)
Filed under: Branding & Brand Mobilization
Mass communication guru Marshall McLuhan taught us that the medium is the message. As marketing pros, we understand that brand is the embodiment of the message. So in theory, brand and media are inextricably entwined concerns, right?